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Paulina Rubio live in concert on the 7th of May

March 22nd, 2010

The singer Paulina Rubio will be live in concert on the 7th of May, the tour is promoting her new work ” Gran City Pop “.
The concert will begin at 11 pm, at the bull ring and tickets are already on sale with a starting price of 20 euros. The singer with hits like ” Ni una sola palabra ” will present in Benidorm her 9th album.
The tickets are available at ticketmaster.es

Book your room now at the Hotel Levante Club & Spa for the concert weekend !




The new Benidorm

March 1st, 2010

The other day I was talking to a friend from the North of Spain who I hadn’t seen for al long time and asked him when he  was coming to see me  in Benidorm after so many years.

His reply was: But its full of older people!

I then asked: When was the last time you were in Benidorm ?.

He answered : It must be about 15 years ago.

I then said: How can you say that if you haven’t been here for years. I don’t think you have a clue  what Benidorm is like nowadays.

It was then that I realized that as a destination we have been incapable of communicating to our tourists the changes that have taken place in these last few years. Large unproductive  amounts of  money have been  spent on marketing, press, trade fairs etc and people who have either not been to Benidorm or have not visited in years still use  adjectives , normally derogatory to describe Benidorm.  Those visitors who come here on a regular basis do not have the same opinion.

Although I am proud of the fact that we have “mature” tourists  who visit our Town, I don’t agree with my friend , as we have a wide variety of visitors, from older couples , young people and  families who are our most popular type of visitor. Therefore, I thought I would comment on  a few things that you probably don’t know about Benidorm.

Sunny days are guaranteed 350 days a year with a temperature that does not fall below 15 –18ºc .The beaches  are the same as ever but now have two promenades , the last one  was inaugurated a few months ago, they  both have fantastic walks to enjoy.

Did you know that we have no fewer than 4  Theme Parks. Terra Mitica , a park for everyone, Terra Natura  , a majestic superb animal park representing the five continents. Aqualandia, , a waterpark which is probably one of the most visited in Europe and Mundomar an animal park with a dolphin show.

We also now have two 18 hole golf courses and a pitch and putt, each offering spectacular views of the town and the Mediterranean sea. There are also 30 golf courses within one hours driving distance.

Not only do we have a large entertainment theatre called the Benidorm Palace  which seats over 1000 people and which puts on shows that match those seen in Paris but we also . all the bars and clubs  that put on their own shows and entertainment.

The construction of the new Benidorm Cultural Centre with a capacity for 700 people will be completed in 2011. We will therefore, also be a destination  for conferences and conventions.

We offer Hotels and Holiday Apartments that specialize in all types of markets , family, all inclusive , gay  and even hotels specializing in Holidays for couples like our very own Hotel Levante Club, the only hotel in Benidorm exclusively designed for adults.

Of course we can improve many things in our town, the urban landscape, our tourist offices, our clubs and discos that need updating, our urban transport system etc

However, do you know a place that offers all these things I mention above ?. Benidorm is often compared to other tourist areas without appreciating the fact that Benidorm is one single destination and not a few towns grouped together.

You may think that my comments are quite passionate but if you come and visit us you will see for yourself that I am right and that my friends views are completely wrong.

What do you think ?

I hope that I have been able to  show what Benidorm is today. Have a look at the video  that you can find in our blog about Benidorm.

Kind regards

Erik Devesa

Managing Director – Commercial Area

Grupo Centauro






THE QUALITY OF THE HOTEL AND HOLIDAY APARTMENT SECTOR IN BENIDORM.

February 2nd, 2010

I have travelled extensively in the past few years all round Spain and also some areas of Europe, both for work and leisure. One thing I can assure you is that Benidorm and the Comunidad Valenciana in general  have an excellent Hotel and Holiday Apartment infrastructure difficult to beat because of the quality of the product and also the excellent price quality relationship.

I do not say this lightly. Even though its easier for Benidorm Hoteliers to judge and appreciate the quality that the sector has to offer , there are many good reasons that can prove what I m saying.

1-It s a fact that Benidorm is one of the Spanish destinations that has asked for less financial help from the  Spanish government for the renovation of the infrastructure of the tourist sector. This is due to the fact that Benidorm businessmen, aware of the strong competition  of other destinations , have been continuously renovating their hotels year after year adapting  them for the changing markets and  clients needs. As well as the effort made by the business community, the local authorities have also contributed in the improvements of our hotel sector with the creation of laws that have helped in the construction of excellent 4 and 5 star hotels.

2- As well as the national legislation, the hotels and apart-hotels of the “Comunidad Valenciana” follow a specific regional legislation much  stricter than in the other regions of Spain, in terms of fire inspections, public health, food hygiene etc… Many tourist destinations in Spain  only stick to the national legislation.

3-At present Benidorm is  one of the tourist areas with the most official Quality Plans in Spain , for example the  ISO 9000:2001”, and “Q” certificates  for quality tourism. There are also certificates for , “excellence in  kitchens”, quality plans for the environment etc. Moreover Benidorm Hotels have won many awards given every year by Spanish and international  tour operators in recognition of the high level of service and quality. Most of the hotels in Benidorm also have their own quality coordinators exclusively dedicated to the improvement of their establishments.

4- We constantly receive visits from external auditors sent by  the main Tour Operators that have customers in our  area.

5- It is one of the tourist destinations  that has the latest innovations in both energy and  water saving.

These differences are highlighted more  if we compare them to Hotels and Holiday Apartments in Europe. In many countries  tourism legislation is  light years away far from any Spanish Tourism legislation.

If we add to all of this  the high level of repeat business of our clients and  the fact that the hotel occupancy in Benidorm this year was 74.6% (Benidorm has been the only  Spanish municipality that  has been in the top 10 destinations with the highest Hotel occupancy  nine months out of twelve) it undoubtedly makes Benidorm a unique holiday destination.
Erik Devesa Sik
General manager- commercial area

Grupo Centauro




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